The Task

Running an online shop can be particularly tricky if you don’t utilise the right platform. We decided for this project the correct platform for Geraldo’s was Shopify. Shopify is the leading cloud-based, multi channel commerce platform, designed for small and medium sized businesses. Shopify is currently powering over 500,000 online stores, Shopify boasts extensive inventory and reporting abilities which makes for smarter business decisions.

Our main goal with this web development project was to attract new groups of customers whilst being faithful to the Geraldo’s brand, acknowledging its history, the family and the accolades. With the large selection of products available from Geraldo’s it was imperative to create a clean, easy to understand and visually eye-catching online shop, Shopify allows us just that, thanks to a range of customisable options and flexible layouts.  Shopify has also aided Geraldo’s reach out to its existing customer base thanks to it’s out-of-the-box blog, social media and e-Newsletter integrations.

As well as a new Shopify site, Geraldo’s needed a seamless Point of Sale system that would match their online and in-store orders, creating an organised inventory and an easy way to keep track of all of their sales. We introduced Shopify POS Pro, out with the old - in with the new!

With flexible and easy-to-use touchscreen devices, Bluetooth printers and wireless card readers, it’s a seamless set-up that works perfectly together with the Shopify online store. The new POS devices feed back into the Shopify admin, keeping customer account data and orders beautifully in sync with the online store, and reporting accurate inventory levels in real time. This allows for a quick in-store customer experience and much higher accuracy with inventory for store pick-up orders.

A new set-up means new experiences and learning curves, where the team Mucky Puddle are on hand to offer training & support, ensuring the merchant can make the most of their new system in-store, with much less hassle.

Whether it's sunny or raining - “it’s never too cold for ice cream”! The new Shopify theme has continued to support Geraldo’s growth over the years and can offer many more opportunities for the business’ future. 

Helping to create a seamless online and brick-and-mortar solution for Geraldo’s was an exciting challenge. The online store has helped to grow sales and increase conversion rate, and offers a much easier way to keep their customers updated and offer the best of Geraldo’s.