The Task

Kaliaaer is a brand specialising in goalkeeping equipment, constantly looking for innovative ways to ensure a keeper has every advantage they need to protect their net and let their team attack. Allan McGregor also went on to win the Scottish Cup in 2021/22 as a last minute sub wearing Kaliaaer goalkeeper gloves, in a season Rangers reached the Europa League final.

As a goalkeeping specialist brand, Kaliaaer are constantly looking at new and innovative ways to attack the opposition - creating the ultimate defence by being in offence. They’re never afraid to take risks and thinking outside the box allows them to push product design & innovation

Projects involving interesting products with striking design have one key challenge; to make sure the product itself is featured front and centre with a clear sales path from site entry to purchase. Our website for Kaliaaer was a classic example of this method in action.

Client

Kaliaaer

Built on

Services

Web Development

UX / UI Design

Data Analysis

Shopify Web Development

Kaliaaer tasked the Mucky Puddle team with building a website that reflected their commitment to innovation, showcased their product, and facilitated sales in a reliable, secure, and efficient way. As with most of our e-commerce projects, we knew a site based on Shopify was the answer.

The homepage is simple, letting the bold, individual, and distinctive designs which define the brand do the talking. The path from having a customer visit the site, picking their product, and making the purchase is as simple as possible to ensure no unnecessary obstructions jeopardise the sale.

The guys at Mucky Puddle really know their stuff. From the first conversation to final delivery of the project (which we needed in a pretty tight timeframe) they went above and beyond the call of duty. Customer-focused, friendly, but most importantly for a digital project..... really really talented at what they do.

- Kenny Arthur, Kaliaaer Director

Optimisation

The most striking feature of the website is the sheer amount of still imagery and video present on almost every page, from the homepage to the product pages. This was vital to showcasing the product, but not as simple a solution as it might seem on the surface.

The more media on a web page, the longer it takes to load. Without proper optimisation, slow load times will frustrate customers and encourage them to look elsewhere. However, our team used their skills and experience to find a solution using effective and targeted optimisation and compression to allow for lightning-fast load times despite extensive media.

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