The Bioascent mobile website on an iPhone.

The Task

We were approached by the team at BioAscent to design a fully responsive web design to showcase their market-leading drug discovery services, highlight the state of the art facilities and demonstrate the expertise within the team.

Founded in 2013, BioAscent is a leading provider of integrated drug discovery services based at the former Organon / MSD R&D site in Newhouse, Scotland, UK.

Their team of expert scientists has experience of successfully working from assay development through to preclinical and clinical candidates across all biological target classes and major therapeutic indications. As part of its compound management service, BioAscent currently holds and manages over 1.5 million compounds for their customers, in both liquid and solid formats.

Their drug discovery services include de novo assay development, target analysis and bespoke screening strategies, compound screening (including HTS), medicinal and synthetic chemistry, computational chemistry and compound management, all with access to in-house diversity and fragment libraries.

Client

BioAscent

Built on

Services

Web Development

UX / UI Design

Photography & Video production

Promotional Material

Responsive Web Development

Being a highly technical and scientific subject matter, it was important to make the top-level content easy to navigate, keeping the written copy concise with the ability to drill down deeper into the specific product details as required. Our creation of custom infographics helped users to visualise the various technical processes going on behind the scenes, coupled with animations to give a flavour of the clinical subject matter.

The Mucky Puddle team in a client meeting.

The Bioascent desktop and mobile website.

Photography & Video Production

Video production was commissioned as an integral part of the website content. The process involving location scouting for a deeper understanding of the client's needs before build up a narrative and storyboard sketch up. In this case, the time-on-site filming resulted in a collection of video assets for use on the website, social media, and beyond.

After a successful first visit to capture staff portraits of the science team, we were recalled to photograph the board of directors, resulting in a clean and consistent set of staff & board profiles on their site.