The Task

A refined and simplified version of the primary logo mark was meticulously redrawn to enhance legibility and versatility across various applications. Multiple logo variations were created to ensure improved readability and adaptability, catering to diverse use cases and sizes.

The brand's colour palette underwent a refresh, introducing a set of secondary colours to complement and expand the visual identity. Inspired by The Piping Centre tartan, a dynamic graphic motif was developed for application across web and print materials. This motif cleverly combined multiple overlapping shapes, patterns, and colours, resulting in a modern and captivating visual element.

A versatile graphic system was established, allowing for a spectrum of visual expressions from bold to subtle. The typography was refined, with Open Sans selected as the primary font for its adaptability and legibility.

Through a through process of logo refinement, colour palette expansion, the creation of a striking graphic motif, and typography enhancements, the National Piping Centre underwent a comprehensive brand refinement. This transformation ensured a cohesive, adaptable, and modern visual identity that resonates with its cultural heritage while catering to contemporary design needs, solidifying its position as a distinguished centre for bagpipe education and cultural celebration.

We excel in transforming brands by refining visual identities for consistency and impact. Our expertise includes logo refinement, color palette expansion, and creating dynamic graphic motifs that resonate with your brand essence. Let us elevate your brand's presence with a refreshed and cohesive identity. Why not drop us a line.